The Great Model Railway Challenge
Who knew a show about model trains could be so much fun? The brief was to create a campaign that had broad appeal in order to shake off the reputation of middle aged men in attic rooms playing with toy trains. The strategy was to flood the schedule with fun little spots featuring model characters which really stood out on air. I wrote each of these and partnered with the guys at Dog and Rabbit to bring them to life. A more traditional clip based promo was made as well as a bespoke channel bumper.
Drill 10”
Protestors 20”
Fields 20”
Delay 15”
Eye 10”
Clip Based 40” Promo
Bespoke Channel Bumper