5ACTION Rebrand
5ACTION branding
Brand new channel identity including logo design, full OSP, promo toolkit, menus, stings, bumpers and channel idents. Bronze - Best Idents Promax UK 2022
Paramount Network was a free to air channel filled with male-skewed shows and movies. The problem, the channel brand didn’t reflect the content viewers could find on the channel. The solution, a rebrand that offered a clear proposition, 5ACTION. The idents celebrated the moment an action occurs with the use of slow motion and speed ramping. While the content remained unchanged the new channel name, OSP and idents established 5ACTION as a genre channel that now sits comfortably as part of the Channel 5 family of channels.
Glass Ident
Electric Ident
Rock Ident
Sand Ident
Metal Ident
Promo alerting audiences to the channel rebrand from Paramount Network to 5ACTION.
The Transporter Trilogy, a great example of the 5ACTION tone of voice.
5Action (Branding)
Awards:
Promax Europe 2023 'Best Ident' - Silver
Promax UK 2022 'Best Ident' - Bronze
Promax UK 2022 'Best Channel Branding' - Nomination
Credits:
Senior Creative: David Hicks
Creative / Art Direction: Blake Neale
Design: Rosie Holtom, Jim Greenslade, Julio Dean, Roland Lukacsi
Sound Design: Zelig Sound
Finishing: Bradley Ashton
Production: Tom McMillen
Head of Production: Claire Oldaker
Creative Director: Alex Norris
Production Company: V Creative at ViacomCBS