Emerald City
Reimagining of the Wizard of Oz, this fantasy drama series was targated at a 16-34 audience. For this campaign we partnered with snapchat for a broadcast first, the first ever on air snap code, unlocking exclusive content for proactive viewers. The campaign was nominated at Promax UK for the best use of VR, Interactive or Mobile. See the full campaign case study below.
Case Study
Follow the yellow brick code
Launch promo
Teaser
