Dalgliesh
Based on the detective novels by P.D. James this was a 360 campaign launching a new series of Dalgliesh on Channel 5. The campaign idea was to show that Adam Dalgliesh is the very definition of a literary detective. The launch campaign consisted of on-air promos, as well as paid off-air support including radio, BVOD, newspaper and print, Out-of-home digital and social. The campaign hit the mark pulling in 3 million viewers to the launch episode on Channel 5, and also becoming the highest rated drama of the year on Channel 5.
Key Image
Out of Home
Out of Home
Day of TX - Print Adverts
Sting
Teaser Promo
Launch Trailer
Social Promos
Campaign Credits
Senior Creative: Dave Hicks
Senior Designer (KA): Richie Nolan
Designer (Motion): Josh Penn
Designer (KA): Danny Kwong
Retoucher: Kieran Clancy
Audio Engineer: Nigel Mannington
Creative Assistant: Danny Child
Finishing Editor: Richard O’Neill
Press & Pictures Manager: Charlie Fearn
Senior Production Manager: Marilena Parouti, Clare Mayhew
Creative Director: Alex Norris