Clink
Kiss goodbye to your family, your safety, your freedom, your life. Clink was a new prison drama set in a women’s prison launching on digital channel 5Star. The campaign ran across on air, BVOD, print, OOH, social and digital. Aimed at a 16-34 audience Clink found a solid audience and performed particularly well on catch up.
Key art
Bus T-Sides
Instagram Stories
OOH
Clip based BVOD
Concept spot