Dinosaur with Stephen Fry
This 360 campaign spanned across on-air, on-air presentation, social, print, digital, including an augmented reality experience and disruptive promo takeovers. The campaign was nominated at Promax UK for Best On-Air Campaign as well as Best Factual Originated Promo.
Print Advert - QR Code link to AR experience
Teaser promo
Launch Promos
Disruptive promo takeovers
Creative Director: Alex Norris
Head of Creative: Taro Russell
Senior Creative: Dave Hicks
Senior Designer: Richie Nolan
3D Designer: Simon Allan (Giant Bonsai)
Designer (Motion): Josh Penn
Designer (KA): Danny Kwong
Retoucher: Vahakn Vorperian
Audio Engineer: Nigel Mannington
Finishing Editor: Phillip Joseph
Press & Pictures Manager: Charlie Fearn
Production Manager: James Botting, Emma Copeland, Ioni Beresford-Cole Augmented Reality Experience created by Poplar Studios