Penance

 Penance

I was lead creative on this launch campaign for Channel 5’s thriller Penance. The show was a big priority as the channel was just beginning to establish itself as a destination for original dramas. This integrated campaign included on air, print, digital, social and OOH sites. We shot the key art images in Dublin with photographer Steve Schofield. The drama has since been acquired by Netflix and the key art currently features on the platform.